5 Easy Ways To Boost Your SEO for Midwives and Doulas
Can I do my own SEO?
We are asked by many midwives and doulas if they can improve their SEO ranking on their own. The short answer is YES, you really can!
The world of SEO, or Search Engine Optimization, can be tough to understand, but most people can easily learn and implement the basics. Even a small amount of knowledge can make a big difference! Free SEO education is widely available on the internet, in guides just like the one you’re reading right now. We encourage you to learn as much as you can online from the more general SEO experts. Combine this with a little practice, and you are well on your way to becoming an SEO guru in your own right.
Depending on your time commitment, your willingness to learn, and the complexity of your business and website, you may decide you need an expert to handle things for you – and you guessed it, that’s where we come in.
In any case, it’s good to have a firm grasp of the core concept. So let’s talk about SEO for midwives and doulas:
Why is SEO Important?
SEO can be a total GAME CHANGER for doulas and midwives, and right NOW is the time to take advantage of it. Doulas and midwives are increasingly popular in the US. And for good reason! Midwives and doulas are the voice of many women fighting for a NATURAL birthing experience. But unless midwives and doulas can utilize the right tools to spread their knowledge, many women won’t be able to find the resources to be educated on natural birth. Without EDUCATION, there are far fewer patients, without patients there will be no demand for doulas or midwives, and without doulas or midwives there will be NO ONE fighting to make sure women get the natural birthing experience they deserve! Enter SEO.
SEO is quite simply a set of rules that can be used on your website to make it communicate and perform better for search engines like Google, Yahoo, and Bing. Better communication (optimization) results in a higher page ranking on those search engines. We all know why that matters – when you rank in the TOP spots on search engines, you get more visibility online, and reach more potential patients! (If you don’t want to educate and work with more patients, you can stop reading now…oh, still here? Great!)
The truth is that when people are looking for information on a search engine like Google, they usually pick one of the top five results that appear. We’ve got the stats to prove it. YOU need to be one of those five results. It isn’t easy, but it’s worth it. (If you are a midwife or a doula, we know you have said that at least once!)
Doulas and midwives are part of a much larger MOVEMENT in the push for better birth healthcare, and starting NOW means you can be miles ahead of everyone else in sharing your message and growing your business.
How does SEO work?
When someone searches for something on a search engine, the search engine sorts through BILLIONS of documents, websites, videos, and blogs, and does two things.
Number one, it returns the results that are relevant or useful to the search.
Number two, it ranks those results according to the popularity of the websites.
So both relevance and popularity are CRUCIAL for ranking high on SEO. It’s imperative that all the work you put in on your SEO reflect something relevant to the user and popular to the entire online community. It can be tricky to navigate between those two goals, but if you can strike the balance with your website, you can bring your message of natural birth to the world and your potential future clients.
So, what can you do to BOOST your SEO right now?
If you are looking to boost your SEO, we are rooting for you! We’ve put together what we believe will be an AMAZING tool and resource for you. Fill out the form below and you’ll get your FREE guide to BOOSTING your SEO quickly and effectively. No strings attached.