Why Do We Love Instagram?
Ok you caught us, we’re happy to admit it, Instagram is our FAVORITE social media platform. Why? Because it’s powerful. BUT only if you use it in the right ways! How powerful? So powerful that you can sell to your audience without SELLING to your audience. But we know that sounds confusing. Let us explain…
Using Instagram, brands and their audiences get to interact in a way that they have never interacted before. The communication is instant, and the intensive focus on visuals prove the phrase ‘a picture is worth a thousand words.’ It’s unlike anything you experience and see on any other social media platform. And with the newly added feature of Instagram Stories, your audience is able to get a real time, behind the scenes look at your business without any intrusion!
Still one of the fastest growing social media outlets, Instagram engages over 500 MILLION active users each month! (That is A LOT of potential) Perhaps the most important thing that sets users apart on Instagram is that they are actively engaged.
So the takeaway here is this: If you are not using Instagram effectively, you are missing out on a HUGE opportunity to grow your business.
The reason that TONS of businesses are focusing their attention on Instagram is because of the direct connection between their brand and their customers. The best part is that the connection can be SUPER targeted. Your audience is laser-focused (AKA your audience is someone who actually WANTS to see your posts.) This will help your brand to grow organically, without ALWAYS having to pay for salesy ads to flash in front of them. That’s what we mean when we say that Instagram can help you ‘sell to your audience without SELLING to your audience.’
How INCREDIBLE is that? We’ll give you a minute to let that sink in!
According to Hootsuite:
- 49% of Instagram users check the app daily, with 73% checking at least once a week.
- Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015
With all of the information we just shared, we know you’re probably interested to hear more about what YOU can do to BOOST your engagement and followers on Instagram (we don’t blame you) so we’ve come up with a SUPER DUPER DETAILED list. Fill out the form below, and we’ll send it to you right away!