Facebook Ads for Birth Centers, Midwives, and Doulas
Here are our 5 HUGE reasons you should be using Facebook Ads for your midwife, doula, or birth center business:
- People spend an INSANE amount of time on social media. Honestly, we probably don’t have to say much to convince you about how MUCH time the average person will spend on social media. Here are a few statistics if you do want some evidence to back up our claim: Every minute, Facebook users “like” more than 4.1 million posts; meanwhile they’re also posting comments, status updates, photos, and sharing adorable videos of puppies. This is way too big of a group of people to ignore. It’s MASSIVE. That’s why you need to get your content out in front of them.
- Over a BILLION people log onto Facebook each month. We cannot express enough how important this number is to midwives, doulas, and birth centers. Your future patients are among these people. Many of them visit Facebook every single day, some visit every single hour. You need to connect with them. Facebook ads will help you reach the right audience. Your audience.
- Your organic reach is minimal. The sad truth is that if you have a business page for your midwife, doula, or birth center business, it is likely that less than 0.5% of your fans will see your regular updates. Over the course of several years, Facebook has been reducing the visibility of business pages. That’s because they WANT businesses to advertise. The good news is that you do not have to have a HUGE budget. For a rough estimate, for about $50 you can get in front of 5,000-10,000 people.
- It is easy to target your audience. Facebook ads can help you get in front of specific, and often motivated, segments of your audience with some powerful Facebook ad targeting options that you’ve probably never heard of. One of the best ways to target audiences for doulas, midwives, and birth centers is through life-event targeting…(Want to know more about this? Let’s talk, we’ll give you the details)
- Remarketing, remarketing, remarketing! Did you know that you can target people who have visited your website or given you their email address with remarketing Facebook ads? Remarketing ads are INCREDIBLE for midwives, doulas, and birth centers because choosing a birth professional is something that takes time, so the constant reminder from your remarketing ads will help keep you at the top of their minds.
Depending on your time commitment, your willingness to learn, and the complexity of your business, you may decide you need an expert to handle things for you – and you guessed it, that’s where we come in. Now, let’s talk about your new Facebook ads strategy!