The BEST Types of Content for Midwives, Doulas, and Birth Centers to Use in a TOP Marketing Strategy
We always say content is king (that’s why it’s called CONTENT MARKETING) but WHAT types of content are we talking about? The good news for midwives, doulas, and birth centers is that you almost always have AMAZING types of content right at your fingertips! All you need is a smartphone! You can capture some of the most INCREDIBLE pieces of engaging content the internet has ever seen. Here are some of our TOP types of content. These should get you started:
- Pictures. A picture is worth a thousand words, right? Well, a picture is also worth a thousand Facebook likes & shares. People CONNECT with images – they are INSPIRED by images. If you are trying to attract new patients on social media so that you can be their natural birth professional, what better way than to SHOW THEM what you do with an image?
- Video, Video, Video. Should we say it just one more time for fun? VIDEO. We’ve already told you WHY you need to use video to market your midwife, doula, or birth center business. But frankly, we could probably write an entire book about it. That is how important video is. Video is HUGE for your SEO, it is widely spread on social media, and it helps your audience connect with you on a very personal level. You already know that the connection between a natural birth professional and their client is CRUCIAL for the success and happiness of the mother and baby. Why not start that relationship with video, before your clients even meet you? So yes, we think you need VIDEO!
- Success Stories. When a potential client comes to you, they want to know that you’ve had plenty of success in the past. Women want to know what type of experience past clients have had, and that is going to be one of the MAJOR deciding factors for them. So when you create content out of past success stories, everyone wins!
Depending on your time commitment, your willingness to learn, and the complexity of your business, you may decide you need an expert to handle creating types of content like videos, blogs, or success stories for you – and you guessed it, that’s where we come in. Now, let’s talk about your content marketing strategy!