Oh The Places You’ll Go with Video
“Congratulations!
Today is your day.
You’re off to film video!
You’re off and away!
You have an iPhone in your pocket.
You have a tripod on your desk.
You can steer yourself any direction you want to go next.
You’re on your own. And you know what you know. And YOU are the person who’ll decide where to go with video!”
Video content is our favorite topic for midwives, birth centers, and doulas who want to step up their marketing game. There are so many different ways that YOU can use video to be successful. Here are a few of our favorite types of video for marketing your natural birth business:
- Interviews- with the midwives, birth center staff, local professionals that you partner with including chiropractors, massage therapists, acupuncturists, doulas, etc.
- LIVE video- if you have something important happening RIGHT NOW like an event, delivery of a product you want to promote, or special offer, going LIVE on Facebook or Instagram is an amazing tool to capture your audience on social media.
- Testimonials- from past patients, current patients, and anyone who has ever had a good experience with a service you offer.
- Skits- these can be as fun as you want them to be! You can sing, dance, focus on a hot button issue, or get dramatic, etc. Check out our theory on using entertaining videos to create VIRAL MIDWIFERY.
The truth is that video can be whatever you want it to be. You get to choose what direction will work best with your natural birth business. We are just here to make your dream a reality!
“And will you succeed?
Yes! You will, indeed!
(98 and ¾ percent guaranteed.)”
At the end of the day, none of the options mentioned above are bad. In fact, any one of them could do incredible things for your business! The important part is that you are creating unique content and putting it out for the world to see.
“Ma’am, you’ll move mountains!
So…if you choose to do interviews or tour your spaces,
Don’t let anything get in your way, you’re off to Great Places!
Today is your day!
Your video is waiting.
So…video away!”