Martial Arts Marketing: Content Marketing for Fitness at Marketing TEA

It’s an exciting time around here at Marketing TEA. Like any business with a big vision for our future, we’ve been learning, growing, evolving, and developing new strategies to help our clients win with Content Marketing over and over again. As we grew, Andrea and I took our lifestyle 100% on the road to travel and create content with our amazing clients full-time, we launched our Custom TEA Blend approach to make the power of a full-scale marketing agency accessible to small businesses, and all the while, we’ve been expanding our client base to include more phenomenal clients from all over the country with all types of disciplines and backgrounds in the health industry.

And now, we’re bringing the power of Marketing TEA’s Content Marketing strategies to the fitness industry, beginning with a personal favorite of mine – martial arts schools & gyms.

At Marketing TEA, every member of our team is passionate about true health & wellness. Whether it’s the Andrea & I as the Wild Hixsons out hiking, cooking all our food from scratch (including my sourdough obsession), or swinging kettlebells around, or our team member Kenzie getting that cardio in while hitting a heavy bag, we love that as marketers, we get to promote people and topics that we truly care about by working with health & fitness professionals who specialize in functional medicine, natural birth, chiropractic, physical therapy, and all types of fitness.

Truly, I’ve never been sure how people can create marketing for a product or service they don’t actually believe in themselves. Luckily, we don’t have to!

And just like every other health & fitness business we’ve been able to transform with content, the martial arts industry NEEDS original, genuine, entertaining, informative, and especially unique CONTENT to grow. And hey, that’s precisely what we create here at Marketing TEA.

My own personal journey & obsession with the martial arts has shown me that there are so many small business owners in this industry that can benefit from the content marketing strategies that we’ve developed. I’ve been traveling across the country, training jiu jitsu at a variety of schools, embracing the challenge of being a white belt and having my ass kicked daily, and meeting great martial arts practitioners, instructors, and gym owners on my own podcast. And I’ve seen exactly the impact that content marketing can have on the fitness industry.

On a recent episode of the Socially Unstable Podcast, Kenzie & I talked about the basics of martial arts marketing – getting your internet presence right, developing your content, and the philosophy behind what we do.

I encourage anyone in the fitness industry to check it out! And we’ll have lots more content – videos, photos, blogs, and podcasts – coming soon to help our friends in the martial arts world develop a strategy that works for them. Stay tuned.

If you are looking for a way to transform your Martial Arts school, gym, dojo, team, program, whether you teach Brazilian Jiu-Jitsu, Taekwondo, Karate, Boxing, Kickboxing, Self-Defense, Judo, Wrestling, Muay Thai, or any other discipline that trains, inspires, and ignites your community, it’s time to bring the power of content marketing to your business in a whole new way. Let’s chat.