Let’s Get Talking | Benefits of Podcasting

Podcasting is a strong fit for many businesses with information to share. It is an exciting way to connect with your base and engage new interest. Lately, we have gotten really into podcasting here at Marketing TEA and for good reason! We have a few clients that are doing it with great results and one that Tyler and I host together surrounding marketing and social media called The Socially Unstable Podcast. If you haven’t tuned in before, now is your chance! 😉

More importantly, podcasting is a new way to reach out to people that don’t normally find your content from other channels. With content marketing, you want to have many different avenues where you can always be discovered by new audiences. For example, your video content might attract one type of person while your blog content might attract another. The same goes for podcasting. You may find that you open yourself up to an entirely new audience when you get into something new. If you still aren’t sold on the idea, maybe hearing a few benefits to podcasting will really drive that point home. 

Benefits

  • Podcasts make information personal. 

In a podcast, the content is directed specifically to the listener. It’s a very intimate way to connect with your audience where they feel like they are just talking (or in this case listening) to one of their friends.

  • Podcasts are convenient and easy to consume. 

I LOVE podcasts because I can listen to them anytime and anywhere. When I am traveling to and from work, sitting at my work desk, or relaxing in the bathtub are some of my favorite times. Other types of content may not be so accessible all of the time, but when you can just click play and let the podcasts roll, you are reaching your audience even when they are at their most unreachable moments.

  • Podcasts are easy to create. 

This is probably one of the best things for you as a business owner. You don’t want to add another thing to your plate that takes up your already valuable and limited time. Well, with podcasting you don’t have to. They are extremely easy to create and don’t involve a lot of steps. You just need a good quality microphone, headphones, and a topic you are passionate about and you are set! We can make it even easier by taking it off your hands after you record and compile your podcast together in a branded and cohesive way before pushing it out to your audience. 

Many businesses have started including podcasts into their marketing strategies, and it’s time you do too! We are always available to help you get set up. Reach out to us and we will get you started with some podcasting in no time!