Email Marketing Tips & Tricks

Welcome to the latest Spill the TEA with Kenzie! Today, I am here to let you all know why you should not abandon your email marketing in 2020. It may seem like an old practice, but it is actually an invaluable tool that, when used the right way, will yield some serious benefits for your marketing. 

To start off, did you know that 2.5 billion people worldwide use email? If you write off this audience, that is a huge percentage of your potential market that you are missing out on. Email marketing provides you with the ability to create a fluid, interconnected relationship with your past and future clients. This is your opportunity to speak directly to them, at a time that is convenient for them. More importantly, email marketing, is something that you have ownership and control over. Let me explain how this is relevant. 

Your other platforms, like Facebook, Instagram, Twitter, and others are great tools, but when things happen and those platforms become a little unreliable, like with TikTok’s current situation, it’s great to have something that you are in complete control of. Your followers on Instagram could be here one day and gone tomorrow, but your email list is something you will have forever!

You can use email marketing in many ways, but our favorite application to dive into is Automation! 

Automation is a marketing approach that eliminates repetitive tasks and helps you build your brand, implement complex strategies, and instantly communicate with your audience. You are able to target people based on behavior, preferences, and purchase history, so you can send the right message to the right people at the right time. 

Here are a few great ways to use automation for your business using MailChimp’s automation triggers:

  1. Campaign activity: an email is sent to someone who is part of a campaign list, opened a specific campaign, didn’t open a campaign, clicks on a specific link, didn’t click on a link.
  2. List management: triggers an automated email when someone is manually added to a list, or if they sign up to a list on their own.
  3. Workflow activity: triggers an email that sends after a subscriber receives, opens, doesn’t open, or clicks on a link in the previous automated email in your series.
  4. Ecommerce: triggers an email that sends after a customer purchases any product, a specific product, hasn’t purchased a second product, abandoned a product in a cart, or showed interest in a product from a previous email.

If you want to learn the steps to approach email marketing and how to build an email list for your business, first listen to Pro Email Marketing | The Socially Unstable Podcast and then send us a message so we can dive into the details with you!