How to Master the Art of Storytelling

The words you write leave a lasting impact on the person that reads them; good or bad. Speaking from experience, it can be difficult to find the rights words to successfully tell your story. There are often times where I sit and stare at the words on the page (or in most cases, screen) and think about how to make it better or more relatable to the audience. Words are a sacred part of your marketing. They build your brand, tell your story, and intrigue your audience. 

Good storytelling is an essential skill every business needs to successfully grow and connect with their audience in a meaningful and impactful way. 

Whether you are blog writing, creating social media content, or penning advertisements, there is one thing that makes them successful; they solve a problem. You can’t have a good story without conflict and resolution. Conflict drives your story and keeps your audience interested. Without it, it becomes a summary, not a story. No matter what professional field you are in, you can tell a story involving some kind of conflict. Have you ever experienced conflict with generating traffic and leads, training your team, or maintaining customer service? All of these are issues that can be used to tell great stories. Take your conflict, relate it to your audience, and then tell them how to solve it. 

To further your storytelling talent, add these 3 tips into your next writing project. 

1. Show, don’t tell. 

When you describe the experience you are allowing the reader to feel invested in what is happening. They can put themselves directly into the story you are telling or relate it to something similar that they are experiencing currently.

2. Don’t make it all about you. 

Similarly, you should not let the focus be on you. Instead, focus on the people you know or the lessons you have learned and how the reader can take advantage of those lessons too.

3. Less is more. 

Creating a message that your audience can clearly understand is the goal. Not every story has to be a big, miraculous event. By using fewer interesting, well-placed details, your writing will allow them to feel more immersed in the story without getting distracted by all of the ‘extras’. 

Businesses that can create and share good stories have clear advantages over those who don’t. Check out this list of brands that are killing it in the storytelling department to see these tips in action. Everyone can become a better storyteller, and our tips will help you get started. Send us a message to learn about more ways to transform your storytelling!