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Bringing ‘Boutique’ Marketing to the Martial Arts World
I wish there was a better word for it honestly (and maybe I’ll invent one in the future), but the best term I’ve come across is ‘boutique.’ Boutique Marketing is all the rage for small business owners who want a truly unique approach to developing their brand and marketing strategy, and for good reason. It’s also the most accurate term we’ve found to describe our approach at Marketing TEA when we work in close collaboration with our clients in the health & fitness industries.
Before Marketing TEA came along in the natural health industry working with midwives, functional medicine doctors, chiropractors, physical therapists, and others, NO ONE was bringing our boutique, content-based approach to the industry quite the spectacular way we do it. And now that we’ve expanded to work in the fitness industry as well, it’s time to spread the good word of Boutique Marketing to the martial arts world. But does a boutique approach work for martial arts marketing? Ab-so-lute-ly.
For years, the best approach many martial arts instructors, gym owners, and practitioners have had to put together an affordable marketing strategy involved mass market, template-based websites (featuring not-so-one-of-a-kind stock photos), bare minimum social media & blogging presence (yep, still featuring stock photos), basic keyword-targeted search engine and social media ads, and absolutely zero personality. There, I said it! And you know what? For many martial arts business owners, it’s worked out fine. But we don’t go for ‘fine’ here at Marketing TEA. We want you to have a brand, a strategy, and content that is SHOCKINGLY GREAT every time.
The term ‘boutique marketing’ really just means that you are working with a small team of professionals to assemble a legitimately unique approach to your brand and marketing strategy, designed for you and for your story. No more templates, no bare minimum content, and absolutely no stock photos.
At Marketing TEA, we use our Content Sessions to generate one of a kind video & photo content unique to your brand’s story, and we release that content to your community with heavily targeted advertising, strong social media presence, and a full Custom TEA Blend strategy that evolves with you and your story constantly. And THAT is what we mean when we say boutique. It doesn’t just ‘work’ for martial arts businesses, it’s an absolute necessity if you want to set your business, your discipline, and yourself apart from the rest.
So if you are looking for a way to transform your Martial Arts school, gym, dojo, team, program, whether you teach Brazilian Jiu-Jitsu, Taekwondo, Karate, Boxing, Kickboxing, Self-Defense, Judo, Wrestling, Muay Thai, or any other discipline that trains, inspires, and ignites your community, it’s time to bring the power of content marketing to your business in a whole new way. Let’s chat.