How Your Business Benefits from Social Media Marketing
Social media has changed the world, especially the world of marketing. And that is because when it comes to social media for business, the benefits can’t be denied! Even after the boom of social media, there are still 94% of small businesses who are only using their social media accounts on a monthly basis and nearly 40% who aren’t using it at all!
Being a part of the 40% means you are missing out on:
– 73% believe that their social media marketing efforts have been ‘somewhat effective’ or ‘very effective’ for their business
– 54% of social browsers use social media to research products and services
– 71% of consumers who have positive experiences with brands on social media are likely to recommend the brand to their community
Massive benefits come from consistent, quality content. When you get serious about your content marketing, that’s when you see serious results.
If you need a refresher on the importance of getting serious about your content marketing then this is a great start, but if you know that having a strong strategy in place is necessary but want to know why social media needs to be a part of that, keep reading!
It is hard to build a relationship with your potential clients in this day and age without social media. In fact, it was always hard to build relationships at a distance, but now it is so easy! People love feeling connected and like they are a part of something you’re doing. Videos, photos, Stories, and other forms of content are great ways to ask questions, give advice, share a few laughs, and do other things you would do with friends IRL.
Improve Customer Service:
Continuing on building relationships, social media is GREAT for improving your customer service. It can help you when you are getting great reviews and even when you might get a so-so one. Responding to feedback in a positive way can really stick with potential clients.
Cut Marketing Costs:
As a small business, your advertising budget will never compete with a giant chain business. It just is what it is… BUT the good news is that social media marketing is affordable to everyone! You don’t need a giant budget to create content and social media ads that hook an audience. Creating content on social media is a leverage point that makes your advertising dollars go FURTHER to building relationships than the big brands ever can.
Referrals used to come through word of mouth exclusively, but how great is it that now people can refer you to their friends and family anytime/anywhere! Think about the last time you saw someone asking for recommendations on their Facebook page. We bet it was probably the last time you checked your notifications! Ramping up your presence on social media allows you to be a part of that conversation. If people see you on social and are interacting with your brand, this will amp up your chances of being the business they recommend the next time someone makes a recommendation status!
Depending on your time commitment and the complexity of your business, you may decide you need an expert to handle things for you – and you guessed it, that’s where we come in. Now, let’s talk about your new content strategy!