Content Recycling – What is it and How to Implement it?
Content recycling is just how it sounds! It is when you repost or reshare your previous content across your brand’s social media channels. There are no rules, so you can simply reshare your content OR you can take your old content and use it to create entirely new content.
So I guess you are probably wondering: Why would someone want to do this? Well, there are a few benefits to content recycling, so sit back and enjoy the read!
And the list goes on and on!
While we did say that there aren’t rules to this, and that is entirely true, there is one piece of advice we’d like to offer: Don’t over-recycle. You do not want to use the same exact content and just repost it over and over and over again. This isn’t showing anything new or providing value to your audience. We would suggest spacing this out and making sure you are taking your best of the best content that you know would benefit your followers.
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