Instagram Reels vs TikTok - Which is Better

IG Reels vs. TikTok: Which One is Better for Your Business?


Instagram Reels or TikTok? Do you have a preference? Maybe you have a personal preference, but have you thought about which platform might be better for your business? Let’s explore this topic!


Both Reels and TikTok are great platforms for digital marketing because at the heart of it, they are platforms for video marketing! Video is one of the most effective content formats available. It makes a strong, immediate connection between your brand and your audience, and that is why we are such BIG advocates for using video in your marketing. 


Although they are both great platforms, there are some differences that can make one platform a stronger option for your business. 




TikTok is a great way to get your brand name out there. This platform offers an algorithm that yields incredible exposure! One of the best ways to grow your business is by reaching more eyes and building your brand awareness. Another major difference between the two is the length of video. TikTok offers the option to record 15-second, 30-second, and now even 10-minute videos! If you are wanting to focus on your longform content but in a vertical format where your discoverability is strong, TikTok might be for you! 




Instagram Reels lets you create 15-second, 30-second, and 60-second videos. This is still the best spot on Instagram for short form vertical videos. One advantage to Reels is the connectivity from Instagram to Facebook Reels. You can now share between the two, and when viewers see your reel on Facebook, they can click over instantly to your Instagram profile. This is great for businesses, especially when you are running ads and trying to beef up sales. Instagram might also provide the audience that is more aligned with your business over TikTok. 


In all, both platforms might be great for you to use to expand reach but for different types of content, and both are worth trying to see where you notice the most result. Are you ready to work on getting video in your business’s marketing strategy? Ask us how easy it really is!