Marketing always has so many buzzwords and different terms that come along to describe just how someone is going to use it. Multichannel marketing is another one to add to the list. Multichannel marketing is when you use a combination of indirect and direct communication channels like website, email, direct mail, social media, print advertising, and more.
Here are some of the benefits of multichannel marketing:
This one may seem obvious, but when you use an array of marketing tactics, you are increasing your reach! You may send an email out to your email list, and then blast it over on social media to hit your followers there, while also sending out a direct mailer for all of your contacts or clients in a certain area. This wide reach gives more opportunities for more eyes to see your business!
When you use multiple channels of communication, you are able to reach your audience in the most effective way for that person. Some people don’t use social media for their source of communication and vice versa. When someone first hears about your brand or business, they might want to look at online reviews for more information or perhaps just need to see an advertisement that answers their problem they need to solve. Different channels let people come to and connect with you on their terms.
In a multichannel world, using multichannel marketing to meet your audience where they are at is crucial! One touchpoint is not enough to help sway their purchasing decisions. Using multichannel marketing lets you hit multiple touchpoints and increases your influence in their decision in the process.
No matter where you are in your marketing journey, we can help you get your marketing where it needs to be in 2023. Send us a message if you are ready to chat!