Should My Brand Use Emojis

Should My Brand Use Emojis?


Emojis aren’t new, but they ARE ever changing and becoming more widely used in a variety of ways. Some are even arguing that emojis are on the verge of becoming a new global 🌎 language


What started out as fun little icons have turned into a way to express feeling, provide context, and even communicate with people that you might not have been able to before. 


It has been our experience that some brands have felt unsure of using emojis in their marketing because they felt they weren’t professional, but isn’t that just the point? We are always trying to create messages that speak to people on a deeper level, that help them connect with your brand. What better way to do that than by using emojis! 


According to Adobe and their, ‘The Future of Creativity: 2022 U.S. Emoji Trend Report’, 73% of U.S. emoji users think that people who use emojis are friendlier 🤗, funnier 🤪, and cooler 😎 than those who don’t. Using an emoji provides so much perspective in ways that just plain text can’t do.

73% of US emoji users think people who use emojis are friendlier, funnier, and cooler than those who don't

Think about it… 🤔


If we said, “We love working with birth centers” versus “We ❤️ working with birth centers 👶”, which brand would you gravitate towards as being more fun to work with?


Emojis instantly make you more human and remind people that there is a person behind the business and screen. 


Our philosophy at Marketing TEA has always been about creating unique, original content that gives brands the ability to truly connect and build relationships. Using emojis can help make that even more achievable and fun for your followers and potential customers!