Email Marketing Tips & Tricks
Welcome to the latest Spill the TEA with Kenzie! Today, I am here to let you all know why you should not abandon your email marketing in 2020. It may seem like an old practice, but it is actually an invaluable tool that, when used the right way, will yield some serious benefits for your marketing.
To start off, did you know that 2.5 billion people worldwide use email? If you write off this audience, that is a huge percentage of your potential market that you are missing out on. Email marketing provides you with the ability to create a fluid, interconnected relationship with your past and future clients. This is your opportunity to speak directly to them, at a time that is convenient for them. More importantly, email marketing, is something that you have ownership and control over. Let me explain how this is relevant.
Your other platforms, like Facebook, Instagram, Twitter, and others are great tools, but when things happen and those platforms become a little unreliable, like with TikTok’s current situation, it’s great to have something that you are in complete control of. Your followers on Instagram could be here one day and gone tomorrow, but your email list is something you will have forever!
Automation is a marketing approach that eliminates repetitive tasks and helps you build your brand, implement complex strategies, and instantly communicate with your audience. You are able to target people based on behavior, preferences, and purchase history, so you can send the right message to the right people at the right time.
If you want to learn the steps to approach email marketing and how to build an email list for your business, first listen to Pro Email Marketing | The Socially Unstable Podcast and then send us a message so we can dive into the details with you!