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How to Leverage LinkedIn
LinkedIn is the world’s largest professional network with over 300 million members and growing. It is a perfect tool to use to establish your expertise in your respective field. You can interact with other professionals, share articles, search for potential opportunities, and more. Other social networking platforms like Instagram and Facebook have their own advantages, but if you are looking to expand your business connections, then LinkedIn is where you should be.
When people are just starting out their LinkedIn profile, I find that they are not truly taking advantage of everything LinkedIn has to offer. Most of the time, they begin with setting up the profile, maybe posting a time or two, and then quickly stop. But there is a lot to be gained from LinkedIn, and this list will tell you how!
Creating an effective page is all about optimizing it to its fullest potential. You’ll want to make sure your page offers ample opportunities for prospective customers to learn more about your brand and the people who work there, as well as engage with relevant content. In fact, companies with complete information get 30% more views a week. As a matter of fact, even Marketing TEA is beginning to develop our presence on LinkedIn after learning more about these stats! A winning page is one that has keywords listed throughout their profile and has current links to other social media profiles or websites. If you are looking for exemplary business pages to model after, check out Greenhouse Software or CareMore Health.
LinkedIn encourages creating and sharing content for your connections. They also have their own native content they encourage called LinkedIn articles. LinkedIn status updates are limited to 1,300 characters while LinkedIn articles allow up to 125,000 characters. Articles allow you to expand on your thoughts and showcase your expertise and knowledge. When you write articles directly on LinkedIn, this also increases your visibility on the platform. Many businesses maintain a blog. Blogs help maintain a strong SEO presence and intrigue your audience with informative and effective posts about subject matter that matters. You can repurpose those blogs as a LinkedIn article to expand your reach on the platform. (Have more blog questions? We happen to be experts ?).
Similarly, by establishing yourself as a leader you will simultaneously improve your brand’s credibility. Providing value to your growing network will improve how you are perceived. It is good to focus on relationship-building because nothing compares to the importance of developing authentic business relationships. Don’t only focus on creating content but also on networking and commenting on other professionals’ posts and sharing content that your audience would find interesting.
Search engines such as Google rank LinkedIn company pages and posts highly in search engine results because of their high domain authority. Google recognizes that LinkedIn is filled with fresh, original content on a daily basis and ranks profiles and blog articles organically in search results. So, when you are posting to your page, you are also improving your SEO performance. This can lead to more website traffic and potential business for your company.
LinkedIn is a great space to share your work, demonstrate your company’s values, and build a community. At Marketing TEA, we are passionate about sharing the importance of building a true community so that your audience is fully invested in you, your business, and the work you are doing. If you have other questions about how to leverage LinkedIn for your business or need help optimizing your page, shoot us a message!