Selling Without Selling – Midwife Marketing Basics: Marketing TEA


Content marketing is our FAVORITE topic at Marketing TEA because it gives birth centers, midwives, and doulas the ability to sell without selling! We know it seems a little weird at first, but hang on tight while we take you on a bit of a roller coaster to show you exactly what we mean as we explore selling without selling!


Content marketing is anything (ANYTHING!) that you create (like photos, videos, and text) and distribute through your delivery system (like your blog/website, Facebook, Instagram, Twitter, YouTube, etc.) You get the idea. It’s anything that engages your community in a conversation about what it is that you do as a midwife, a doula, or a birth center pro.


When you are constantly putting out content, you are CONSTANTLY educating your audience. If you are a birth center owner, midwife, or doula and you are ALWAYS putting out content on your social media channels and website, people will start to EXPECT your education.


Let’s say you are sharing incredible, thought-provoking articles, engaging all of your followers, inviting people into your conversation, and making them feel included. What happens if you just STOP? People will want more! In fact, some people might feel left behind and confused because you have spent so much time educating and empowering them with your message. Your content is now something they connect with on a deep level, and people look forward to it.


So where does selling without selling come in? Well, first, we should probably explain the concept to you. Selling without selling means you are bringing in NEW clients, without having to approach the relationship like a sale of your services. It means when potential clients come to you, they come with the intention of signing up for services because they already know you.


That sounds amazing right? Nobody WANTS to sell to someone. It is like a dream to have people come to you who have already made up their mind. Enter selling without selling.


We know you are wondering how content, like writing blogs and taking video, is going to make it easier on you to get new clients easily (which is an easy way to describe selling without selling) but let us sum it up with one final drop of the roller coaster.


Content is the key to making people feel comfortable with you. It allows you to answer any questions people might have, gives people the ability to feel comfortable with you before they even meet you, and shows people the amazing community of happy women who have already worked with you.


If you are looking for a fairly easy way to get new clients quickly, content marketing is for you. We hope we’ve made it clear that content marketing and selling without selling are crucial for growing your brand and your business. If you have been on the fence about starting a blog or getting a website, NOW is the time. Let 2017 be the year of content and selling without selling and just WATCH how it transforms your business!


Depending on your time commitment, your willingness to learn, and the complexity of your business and website, you may decide you need an expert to handle things for you – and you guessed it, that’s where we come in. Now, let’s talk about your new content strategy!

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