Crafting Unique Midwifery Marketing
Don’t just keep up, lead the way! There’s a deep connection between the work we do as midwifery marketers here at Marketing TEA and the work that the midwives we work with do for their clients, and there always has been. Midwives don’t provide cookie cutter health care. They work with every individual’s needs and preferences when it comes to their care. Among the many things we feel we have in common with our midwifery clients, providing unique service is one of our deepest connections. And when it comes to marketing your midwifery practice or birth center, we don’t just want to see you do the same thing as others, we want to work with you toward crafting unique midwifery marketing in everything we create.
When you first get started with midwifery marketing, it seems simple enough to look around at what other birth centers and midwifery practices are doing with their marketing and try to replicate it yourself. In fact, it may not be a bad place to start. If you’re new to the world of marketing, you may learn some basic concepts about how to approach your own marketing. But at some point, you’ve got to figure out how you’re going to craft your own unique story, develop your own voice, and stop being a copycat of what others are doing so that you can actually stand out on your own.
It’s something we know a lot about personally here at Marketing TEA! We’ve been the original specialists in midwifery marketing for the last 7 years, and we’ve got plenty of people in our wake pretending to do the work we do. The thing is, around here, we don’t really look behind us at that wake! We only look forward to the next innovation we’re going to bring to the world of midwifery marketing, the next ways we’re going to impact our clients and our industry and grow midwifery in the United States. We say if you’re going to be original, you’re going to have plenty of people trying what you’ve already mastered. And that’s excellent! Because if you’re doing it right, you’re already going to be moving ahead to the next innovation. THIS is how masterful marketing is done – and it’s how you are going to be able to craft truly unique midwifery marketing for your practice.
So where should you start to find your voice and learn how to craft your unique message? Well, that very question is one of the reasons we create and write SO many resources for the midwifery industry. We’ve got blogs about crafting your message, blogs about how to create content and what kind of content to create with that message, and we even have our Socially Unstable podcast to help share how it looks behind the scenes for us midwifery marketers. Whether you choose to work with an agency or on your own, we want to help provide a useful framework for understanding how to approach crafting unique midwifery marketing so that you can truly succeed with your midwifery practice or birth center.
And for over 7 years, we’ve always been there with helpful advice for anyone in the midwifery industry. Whether we work together or not, give us a call anytime to talk through an issue. We make a pretty good resource to bounce ideas off of.